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How Do You Get an SEO Project?

How Do You Get an SEO Project?

Before starting SEO, the first question is — how do you even get a project?

There are multiple ways:

1. Working in a Company

If you work in a company, you might handle the digital marketing or SEO of your own company. This can be your first real project.

2. Working in a Digital Marketing Agency

When you join an agency, you’ll be assigned different client projects. You’ll work on SEO for multiple businesses and gain hands-on experience.

3. Freelancing

You can take up freelance SEO projects. A separate video will explain where and how digital marketers can get freelancing projects.

4. Practice with a Dummy Website

If you don’t have a client yet, create a dummy website and start practicing SEO on it. This helps you gain practical experience before working with real clients.

In one way or another, you will get a project.

Step 1: Understand the Business and Its Goals

Once a project comes into your hands, the first and most important task is understanding the business.

You must ask:

  • What is this business about?

  • What services or products does it offer?

  • What are the business goals?

  • What does the client expect from SEO?

Understanding Target Location

Target location plays a huge role in SEO. For example:

  • A client wants rankings only in Ahmedabad.

  • Another wants Ahmedabad and Gujrat.

  • Some want rankings across a state like Rajasthan

  • Some want all-India rankings

  • Bloggers or global businesses may want worldwide traffic

Your entire SEO strategy depends on this targeting.

Step 2: Analyze the Current Website Performance

Before starting SEO, it’s crucial to know where the website currently stands.

You need to analyze:

  • Current keyword rankings

  • Current website traffic

  • Existing conversions

Why is this important?

Because SEO results are always measured by comparison.
If a website had 200 visitors per month and later grows to 2000, you need proof to show that growth.

This baseline analysis helps you:

  • Track improvements

  • Show performance reports

  • Build client trust

    Step 3: Identify Business Strengths (USP / OP)

    After understanding the business, you should identify:

    • What is the strongest point (USP / OP) of this business?

    • What makes it different from competitors?

    • How can this strength be highlighted through SEO?

    This helps in content planning and keyword selection.

    Step 4: Keyword Research

    Keyword research is the foundation of SEO.

    You must find keywords related to:

    • The business

    • Services or products

    • Target location

    This is why location understanding is so important.

    There will be multiple detailed videos on keyword research, explaining different methods and tools. Make sure you stay connected.

    Keyword Selection & Approval Process

    Every agency follows a different approach:

    • Some agencies send keywords to the client for approval

    • Others select keywords internally

    Usually:

    • You don’t send 1000 keywords to a client

    • You shortlist 10–20 strong keywords

    • Either the client chooses, or the SEO expert finalizes them

    In many agencies, this decision is taken by the SEO executive or manager directly.

Step 5: Competitor Analysis

Once keywords are finalized, the next step is competitor analysis.

For example:

  • If the business is a designing showroom in Delhi

  • Identify other designing showrooms ranking in Delhi

  • Analyze who is ranking for your selected keywords

Competitor analysis helps you understand:

  • How competitors are optimizing their websites

  • What keywords they are targeting

  • Their content strategy

  • Their backlinks and overall approach

This gives you ideas and direction for your own SEO plan.

Step 6: Start the SEO Process (On-Page & Off-Page)

SEO includes:

  • On-page SEO

  • Off-page SEO

  • Technical SEO

Usually, all three are done together.

If You’re a One-Man Army

If only one person is handling the project:

  1. Start with content optimization

  2. Work on pages fully under your control

  3. Parallelly start basic off-page activities like:

    • Social profiles

    • Backlinks

What to do on-page, what technical points to cover, and how to do off-page SEO — all of this will be explained in upcoming videos.

Nothing will be skipped.

Step 7: Analyze Data and Performance

After implementing SEO:

  • Check rankings

  • Monitor traffic

  • Track conversions

Now the focus shifts to analytics.

Based on the data:

  • Modify strategies

  • Improve weak areas

  • Strengthen high-performing pages

This is where real SEO work begins.

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